From Bright Pattern Documentation
String Expressions
Strings are enclosed in double quotes, e.g. “sample string”
Backslash can be used to embed a double quote phrase within a string, e.g., “sample string \”embedded quote\” sample string”
Backslash can also be used to insert literal new-line and carriage-return symbols using the \n and \r notation, e.g., “sample string\n with new line in it”
Strings can be concatenated, e.g., “string 1”+” “+”string2” produces “string1 string2”
String themselves or string expressions cannot span multiple lines, i.e., while embedded \n is OK, the actual new line is not.